Difference Between SEO and PPC
The internet community is surely a big market place that you can’t ignore, especially if you’ve got an online enterprise. There are thousands, if not millions, of business owners that you can tap into the Internet. At the same time, the straightforward access that the internet provides also gives you as much competition as you can imagine. Read more
Link It Back To Your Home
When designing a website it is very important that you have an anchortext that links back to your home page and throughout all pages of your site. Usage of Flash and Java is usually just fine from the user’s point of view. But search engine spiders cannot use this so still you would have to include a text link as well. Read more
Texas SEO, A Dallas SEO Marketing Firm, Expands
It has only been 3 months since Texas SEO, http://texasseo.com, has been on the market providing marketing services such as search engine optimization, search engine marketing, web design, PPC management and copywriting, but they are ready for more growth. Read more
Google Keyword Tool – Why Are Local Results Higher Than Global?
There’s a lot of questions and concerns about why Google’s keyword tool could say that the local results are higher than the global results. Well, that’s what we’re going to get to the bottom of and explain. We’re going to disspell any confusion you may have over this. Read more
Internet Marketing Search Engine Specialist
Do we consider ourselves as “Internet marketing search engine specialists?” Absolutely! We are ranking very well for keywords that other SEO and marketing companies have been trying to achieve and maintain for years. Some of our competing companies have been in business for as long as 12 and 15 years and yet we are catching up or even passing them on certain keyword phrases. Read more
Press Release – Dallas SEO Marketing Firm Catches Up
Texas alone gets over 280,000 performed searches every month for search engine optimization and Internet marketing companies/firms. At TexasSEO.com, they don’t try to rank for every single keyword there is and waste their time and money on keywords that would take forever to rank for. There is a time to fight and a time to just play it smart. Read more
How Do Search Engines Work – Web Crawlers
Search engine marketing is an essential part of your online existence. It may not be the only source of traffic you can get, but with billions of searches every year, it is a force not to ignore. Every single person that is active “searching” for something will use a search engine to find it. Thus it’s far better to understand how these search engines really work and how they present information to the shopper. There are largely 2 sorts of search engines.
The first is by robots called crawlers or spiders.
Search Engines use spiders to index sites. When you submit your web pages to a search engine by completing their needed submission page, the search engine spider will index your complete site. A ’spider’ is an automated program that is run by the search engines. Spider visits a web page, read the content on the page, the page’s meta tags and also follow the URLs that the page links to.
The spider then returns all that data back to a central repository, where the data is indexed. It’ll visit each link you have on your page and index those pages as well. Some spiders will only index a certain number of pages on your website, so don’t make a site with 5 hundred pages! The spider will intermittently return to the sites to test for any info which has modified. The frequency with which this occurs is set by the judges of the search engine.
A spider is similar to a book where it contains the table of contents, the particular content and the links and references for all of the sites it reveals during its search, and it may index millions of pages a day. When you ask a search engine to find info, it is essentially looking through the index which it has made and not really scouring the Internet. Different search engines produce different rankings because not every search engine uses the same algorithm to search through their database.
One of the things a search engine algorithm scans for is the frequency and location of keywords on an web page, but it may also detect synthetic keyword stuffing or spam indexing. Then the algorithms investigate the way that page link to other pages in the Internet. By checking how pages link to one another, an engine can both figure out what a page is about, if the keywords of the linked pages are like the keywords on the first page.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
