How to Research and Find Your Niche Online
Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem. Read more
Google Releases Video on “Better ad texts, better performance”
This article is from Google themselves giving a very insightful guideline to writing better performing ads. It’s very basic, but it is a critical step a lot of novice advertisers don’t understand. This is exactly the same thing I told a client who had wasted $600 before realizing that it was a big deal. So read this and increase your business: Read more
Link It Back To Your Home
When designing a website it is very important that you have an anchortext that links back to your home page and throughout all pages of your site. Usage of Flash and Java is usually just fine from the user’s point of view. But search engine spiders cannot use this so still you would have to include a text link as well. Read more
Business Acumen – Customers VS Clients
Keep in mind that more traffic does not guarantee more profits. Getting traffic to your site is only the first step of every business. Once you have a visitor, you need to have a powerful, direct response, sales letter ready to take orders and build leads. Otherwise, all your efforts will go to waste. Read more
Business Acumen – Who’s Next?
Here’s a very deep secret not many Internet experts are willing to share or actually point out without a fee. Part of the reasons to their success is that they were among the first to start it all. If you’ll remember hearing the term “first come, first serve”, it’s the same way online. Read more
Business Acumen – Product/Service
For your product or service to be worthy of a customer’s exchange of money, it all depends on the perception of its value.
Does your product or service provide a solution to their problems?
You have to face one important fact. People make purchases due to wants, not needs. Everyone needs water but there are dozens of name brand water bottles to choose from. Your parents (or significant other) don’t ask you “do you want to eat today,” they usually ask “WHAT do you want to eat to day?”
Many things in life aren’t particularly needed, they’re wanted. You might need a computer for work but do you REALLY need a state of the art $3,000 computer? You might need an alarm clock but do you REALLY need one that plays CD and cassettes AND the radio? No. It’s just your perception and your only justification is that it satisfies your need.
Your product or service doesn’t have to be the best in the world. It just has to have the perceived value that your customers are looking for. If they feel they “need” it, then they will buy it. But the only way they will think they need it, is up to you. You must convince them that this is what they have been looking for and that this is their solution to all their problems.
You see, ALL buyers look for relief or a solution to their problems.
Ask yourself these questions.
- “How can I make money on the Internet?”
- “How can I raise my child to be a good person?”
- “How can I get a date?”
- “How can I read faster?”
Provide a solution to these questions and you will be banking mad cash. As a matter of fact – people have! That’s why we have business opportunities, that’s why we have parenting classes, that’s why we have dating agencies, and that’s why we have reading programs that train you to read faster.
Remember, the value of your product perceived by the customer is what will determine your sales.
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Your Take Away:
1) You don’t have to change someone’s “point of view” change the ‘view.’
2) Find the solution and the money will find you.
This article was written by Kevin Lam from TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
The Family Project: FAILED
Several months ago I started a “family project.” It was project where I conducted to see if my siblings could learn Internet marketing and make some money off of the Internet. I’m sure it’s pretty clear by now that the family project was a total failure. It’s just not as easy as I had hoped. You really can’t push them around as much as you would a friend or someone you hardly know.
You can try and motivate them, but all they see is “if you’re doing it, why should I?” If it was a friend or someone I hardly know, the mentality would be “if you’re doing it, I’d better be doing it too!” Read more
