So what are we talking about here?

We’re talking about using the Google Keyword Tool. You can click on the link or type it into the search engines and Google’s external keyword tool will show up. It’s the same thing their AdWords users use. Main difference is you have to enter a captcha code to indicate that you’re human. So do that if you wish to do so at this time.

Alright, so a little explaination on the different filters.

BROAD MATCH

A “broad” match indicates that the search is based on ANY combination of the words. In example, if the keyword phrase was “learn magic tricks online” the filter is looking for the following:

1. learn
2. magic
3. tricks
4. online
5. learn magic
6. learn tricks
7. learn online
8. magic tricks
9. magic online
10. magic learn
11. tricks online
12. tricks magic
13. tricks learn
14. online tricks
15. online magic
16. online learn
17. learn magic tricks
18. learn magic online
19. magic tricks online
20. magic tricks learn

And it just continues. You get the idea. THAT’S what the broad match does. It considers ALL the possibilities for that keyword phrase. That’s why the search volume is always so high for keyword phrases with 2 or more keywords.

PHRASE MATCH

What phrase match does is consider whether the keyword phrase is also considered in another keyword term. Here’s an example: magic tricks

This means the FOLLOWING keywords could also be considered:

1. learn “magic tricks”
2. “magic tricks” online
3. “magic tricks” learn
4. online “magic tricks”
5. I like “magic tricks”
6. “magic tricks” are fun
7. the best “magic tricks”
8. my secret “magic tricks”
9. “magic tricks” changed my life
10. learn “magic tricks” today

Again, it continues with the possibilities. This is why broad and phrase matches does no one any good. It spits out half-truths and you’re stuck trying to figure it out.

EXACT MATCH

The BEST filter to use is the exact match filter. The reason this filter is the best is because it tells you what the search performance is each month based on ONLY that particular keyword phrase in THAT exact order. We use it for all of our keyword research and analysis to know which keywords are the best ones for us and for our clients.

If you think you’re done after picking out the highly searched keywords, you’re completely wrong! Wait for next week when I explain the most important part in keyword research AND analysis!

If you look below, this is the result we got for “texas search engine marketing” based on a broad match:

Looking at the broad results, there’s 1,900 searches, but if you look at the actual “phrase”, there’s only 590 queries for the local marketing, which is English and in the United States:

Now, why in the world would the local results be higher than the global search volume when there are more people in the world than the U.S.? Good question.

The answer to this question is simple: The local search result is based on the most recent month!

When you look at the global search volume, you’re not seeing whether some months got 1,000 visitors while some months had barely 10. And unless you track the local search volume every month, you don’t know whether “texas search engine marketing” only got 60 searches in February, 100 in March, and 80 in April.

Some months, people just tend to search for something a little more than usual. That’s why it is possible for local search results to be higher than the global average over 12-month period.

By-the-way, out of 7.7 million results, we’re ranked #6 for this keyword phrase .

We are producing astounding results by ranking for keywords that ‘keyword research tools’ and even experts say to stay away from because there is so much competition. We’re proving them wrong and we hope to do the same for you.

Here’s a keyword phrase that has over 50,000,000 results and gets about 27,000 searches a month.

Just take a look below:

You can agree that this is a huge market to try and compete in, right? If we can do it for ourselves, we can certainly do it for you! If we were to apply our knowledge and services into marketing your business, you will be dominating your competitions in no time.

However, some folks just don’t have the funds to hire us. We will be teaching some of the basic and fundamental steps to marketing your business like we have. Just make sure you read through our posts. You can find older posts at the top-right button titled “ARTICLE ARCHIVE”.

Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page, because it’s the first thing people see when searching for a keyword phrase. All major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

It is recommended that you do not exceed 60 characters when writing out a title for your page. However, we have seen titles that have as much as 63 characters still display properly on Google’s listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimized for the search engine. That means, whatever keyword phrase mentioned in your title, must be mentioned in the description. And whatever was in the description must be in the page’s content.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Unless your company name IS a keyword term, it is best to leave it at the end of the title or even not mention it at all. Most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth bookmarking or working with.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site; especially, if you cannot fit it. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing?

However, if you do intend on using your business name, you can separate it with a dash (-), a pipe (|) or even colons (::::) to separate your business name and then the page title itself.

Try to avoid unnecessary words like “and” or “or”. You can simply using the ampersand or forward slash. The keyword terms will still be picked up by the search engines.

Here’s the thing though, search engines have evolved and are much smarter now. They don’t need you to mention the same keyword phrase a specific number of times to “get it” and index it. You need to concentrate on RELEVANT keywords as well.

If you want to do it right, here are a few tips:

• Include your keyword phrase in the page title, description, H1 tag  and as many time as you NEED to mention it.
• Add the page text summary (or introduction) in the very beginning of the web page mentioning your key phrase.
• Use only grammatically correct phrases. If your keyword was “Dallas Pizza” you could write out a sentence such as “Dallas has the best pizza.” The two words are still picked up by the crawlers.
• Add the page text outline (or introduction) in the start of the Internet page discussing your key phrase.
• Confirm your page is “scannable” the visitor will straight away get a concept what it is about ( add bold fonts, lists and news).

And yes, you need to use your key phrase ( or related terms ) in reports and bolded text ( so that both folk and bots could quickly associate the page with them ).