Using Google Keyword Tool – Why Exact Match
There has been so many confusion going around the search engine world where people BELIEVE that the keyword phrase they picked out is a winner because it gets 500,000 searches a month with very little competition. Truth of the matter is, it’s the complete opposite because they used the “broad match” filter in which is the WRONG way of researching keyword terms and its commercial capabilities. Read more
Google Keyword Tool – Why Are Local Results Higher Than Global?
There’s a lot of questions and concerns about why Google’s keyword tool could say that the local results are higher than the global results. Well, that’s what we’re going to get to the bottom of and explain. We’re going to disspell any confusion you may have over this. Read more
Putting Our Money Where Our Mouth Is
This is where we truly prove to you that we’re putting our money where our mouth is. TexasSEO.com is not just all talk. We’re ranking well for keywords in our own market and industry, which is a VERY competitive market considering how new our website is and the number of companies that have established themselves for many years. Read more
How To Effectively Use Keywords In Page Titles
It is recommended to use the keywords you want to be found for in the page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them.
Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page, because it’s the first thing people see when searching for a keyword phrase. All major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
It is recommended that you do not exceed 60 characters when writing out a title for your page. However, we have seen titles that have as much as 63 characters still display properly on Google’s listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimized for the search engine. That means, whatever keyword phrase mentioned in your title, must be mentioned in the description. And whatever was in the description must be in the page’s content.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Unless your company name IS a keyword term, it is best to leave it at the end of the title or even not mention it at all. Most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth bookmarking or working with.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site; especially, if you cannot fit it. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing?
However, if you do intend on using your business name, you can separate it with a dash (-), a pipe (|) or even colons (::::) to separate your business name and then the page title itself.
Try to avoid unnecessary words like “and” or “or”. You can simply using the ampersand or forward slash. The keyword terms will still be picked up by the search engines.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
Why You Shouldn’t Worry About Keyword Density
A lot of folks out there believe that there is a secret number of times you should mention a keyword phrase in order to rank well in the SERPS.
Here’s the thing though, search engines have evolved and are much smarter now. They don’t need you to mention the same keyword phrase a specific number of times to “get it” and index it. You need to concentrate on RELEVANT keywords as well.
If you want to do it right, here are a few tips:
- Include your keyword phrase in the page title, description, H1 tag and as many time as you NEED to mention it.
- Add the page text summary (or introduction) in the very beginning of the web page mentioning your key phrase.
- Use only grammatically correct phrases. If your keyword was “Dallas Pizza” you could write out a sentence such as “Dallas has the best pizza.” The two words are still picked up by the crawlers.
- Add the page text outline (or introduction) in the start of the Internet page discussing your key phrase.
- Confirm your page is “scannable” the visitor will straight away get a concept what it is about ( add bold fonts, lists and news).
And yes, you need to use your key phrase ( or related terms ) in reports and bolded text ( so that both folk and bots could quickly associate the page with them ).
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
