Why You Shouldn’t Worry About Keyword Density
A lot of folks out there believe that there is a secret number of times you should mention a keyword phrase in order to rank well in the SERPS.
Here’s the thing though, search engines have evolved and are much smarter now. They don’t need you to mention the same keyword phrase a specific number of times to “get it” and index it. You need to concentrate on RELEVANT keywords as well.
If you want to do it right, here are a few tips:
- Include your keyword phrase in the page title, description, H1 tag and as many time as you NEED to mention it.
- Add the page text summary (or introduction) in the very beginning of the web page mentioning your key phrase.
- Use only grammatically correct phrases. If your keyword was “Dallas Pizza” you could write out a sentence such as “Dallas has the best pizza.” The two words are still picked up by the crawlers.
- Add the page text outline (or introduction) in the start of the Internet page discussing your key phrase.
- Confirm your page is “scannable” the visitor will straight away get a concept what it is about ( add bold fonts, lists and news).
And yes, you need to use your key phrase ( or related terms ) in reports and bolded text ( so that both folk and bots could quickly associate the page with them ).
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
How Does Website Usability Equal Better SEO?
Today’s article is a bit short but still of great value.
Search engine optimization isn’t about optimizing for the search engines, it’s about optimizing for the user – the ones that will be buying from you. You will often hear from us that a user-friendly website will do way better than a site that is hard to read and hard to navigate.
This is because search engines only care about what their users get when doing a search. If a user is unhappy with a result because of irrelevancy, then they’re not doing their job.
Here are a few examples of what you should be doing to be user-friendly:
- Use a simple navigation menu that can be easily seen. We recommend the menu be placed at the top or right column.
- Be natural. Write naturally and freely without concentrating on specific keywords.
- Be relevant. Try to give each page a particular “theme” or “topic”. If your page is about “glass cleaners” try to talk about “glass cleaners” AND related items. Don’t stray off about “shoes” or “skiing”.
- Be professional. This includes the layout of your site, the design and exactly what the page is about. You want people to be able to easily read what’s on your page. Don’t use colors that clash or too close in color that they blend in.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
How To Make The Most of Your Page H1 Tag?
Despite the fact that it is still unconfirmed and unclear how much heading tags affect the actual search algorithm, we believe your H1 tags are as important as your page title and description.
This is a small but essential check-list:
- H1 tag should be present on each page: heading is an integral part of any page.
- The H1 title should be catchy, concise, descriptive and short.
- H1 tag should the first header tag in the source code: so that people, search bots and screen readers immediately understand what the page is going to be about.
- H1 tag should be unique from page to page: H1 tag is another effective way to avoid internal duplicate content. Keep it focused and unique from page to page.
- H1 tag should contain the page target keywords: i.e. put your key terms in the most prominent (textual) part of the page.
- There should be only one H1 element per page. A frequent mistake on blogs is to use H1 tags for each post title on the home page. In fact, the post title should wrapped in H1 tags only on the post page.
- H1 element shouldn’t be linked: the top-level heading on the page – the only way to link it is to link to that same page – and no page should link to itself.
In addition to this, you’ll want to use your H2, H3 and so on through the page.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
Search Engine Optimization And Why You Gotta Use It
Internet marketing is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your website a cut above the rest. Each day, more and more websites are clambering to optimize their rankings in the search engines and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed websites.
Search Engine Optimization or SEO is a term widely used today by online marketers. For the past few years and the next ten years or so, search engines would be the most widely used Internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
How To Evaluate Your Website’s Performance
The first step in your Internet marketing domination should be getting a website together. That means finding the right host service, the right domain name and building it up. Once you’re up and running, you’ll then be able to track and evaluate your website’s performance
The success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
One of the first indicators of how well your website is working for you is finding out the quantity of visitors in a given period of time. A good baseline measurement is a month in which you have not been doing any strange offline promotional activities. However, just because hoards of folk have passed through your gates does not mean your website is successful. Typically , you would like those visitors to essentially do something there. It is similarly crucial to monitor the amount of visitors to your website who made a purchase or did something of value for you.
To find the site conversion rate, take the amount of visitors every month and work out the % of them that actually performed the action your website is set up for. As an example, if you had 1,000 hits to your website, but only 20 of them purchased your product, your website conversion rate equals 0.02 or 2%.
If your conversion rate is less than 1%, you need to look at your sales letter and consider what may be costing you sales. It could be a design issue, a layout problem, dry copywriting, bad pricing and much more.
You may either research the steps you must take to boost your search engine rankings, or employ a search engine optimization company (like us) to do the work for you. In both cases, after your have improved your search engine positions, ensure you keep on top of them by regular monitoring and adjusting of your attempts to maintain high positions.
As an example, if your goal is for the visitor to fill out a form, is this form simply accessible, or will the visitor have to go through four levels to get to it? If it is not easy to get to, you may lose the conversion.
Confirm your buttons are highly visible, and the trail to your form or ordering page quickly accessible. The goal is, naturally, to get your visitor to make a purchase or fill out your form. Website copy must be particularly geared to your website and not simply a cut ‘n’ paste job from your company leaflet. The right copy/sales letter can make the difference between profit and loss in your business.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
Does Seeing What Others Use On AdWords Help?
If it does for you, you may want to check this out.
http://www.networkersdebut.com/go/ppcspy
In case you haven’t heard, Internet Marketing guru, Brad Callen, recently released a product that will have all the AdWords users screaming. Depending on who you are, you might scream “yay” or “wth!”
The tool allows you to see what any Adwords advertiser is currently bidding on via Google Adwords… in real-time! And what’s even cooler about it is how it works. Read more
How Do Search Engines Work – Web Crawlers
Search engine marketing is an essential part of your online existence. It may not be the only source of traffic you can get, but with billions of searches every year, it is a force not to ignore. Every single person that is active “searching” for something will use a search engine to find it. Thus it’s far better to understand how these search engines really work and how they present information to the shopper. There are largely 2 sorts of search engines.
The first is by robots called crawlers or spiders.
Search Engines use spiders to index sites. When you submit your web pages to a search engine by completing their needed submission page, the search engine spider will index your complete site. A ’spider’ is an automated program that is run by the search engines. Spider visits a web page, read the content on the page, the page’s meta tags and also follow the URLs that the page links to.
The spider then returns all that data back to a central repository, where the data is indexed. It’ll visit each link you have on your page and index those pages as well. Some spiders will only index a certain number of pages on your website, so don’t make a site with 5 hundred pages! The spider will intermittently return to the sites to test for any info which has modified. The frequency with which this occurs is set by the judges of the search engine.
A spider is similar to a book where it contains the table of contents, the particular content and the links and references for all of the sites it reveals during its search, and it may index millions of pages a day. When you ask a search engine to find info, it is essentially looking through the index which it has made and not really scouring the Internet. Different search engines produce different rankings because not every search engine uses the same algorithm to search through their database.
One of the things a search engine algorithm scans for is the frequency and location of keywords on an web page, but it may also detect synthetic keyword stuffing or spam indexing. Then the algorithms investigate the way that page link to other pages in the Internet. By checking how pages link to one another, an engine can both figure out what a page is about, if the keywords of the linked pages are like the keywords on the first page.
This article was written by Dallas’ TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
My Daughter, Leala, Is Turning ONE!
It’s every parent’s dream to watch their children grow up. I’m so proud to be a dad, especially with Leala. She’s been a real bundle of joy and I wish you could meet her. Everyone keeps saying how cute and beautiful she is.
I tried to teach her to wink today, but instead of doing it with one eye, she does it with both eyes. You can tell she’s trying because you’ll see her close her eyes really hard and notice one eye is closing faster than the other. It’s just hilarious! Read more
