ONE VITAL WORD: Traffic
ONE VITAL WORD: TRAFFIC
The truth is plain and simple, you and every other web site owner/Internet marketer needs hundreds, if not thousands, of new visitors to your web site each day. You’re about to learn the secret to turning all these Internet gold diggers into your own customers! Henry Ford once said this:, “If I had 14 cents to spend on a shoelace business, I would spend 1 cent on shoe laces, and 13 cents on advertising.” Read more
Where’s Me Pot of Gold and Lucky Charms (originally by Kevin Lam)
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter’s Mill by James W. Marshall in 1848, Mr. Sutter’s mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the “Gold Rush.” Read more
Who’s Next? Exerpt From Kevin Lam’s “Hidden Secrets Revealed”
Here’s a very deep secret not many Internet gurus are willing to share or actually point out without a fee. Part of the reasons to their success is that they were among the first to start it all. If you’ll remember hearing, “first come, first serve” it’s the same way online. Read more
The Head Honcho – Is It You?
Everyone knows that if you want to make big money you gotta be at the top of the chain. Whether it be an owner of a business, a manager, or a sponsor. Only people at the very top could make serious money. Read more
Business Acumen – Customers VS Clients
Keep in mind that more traffic does not guarantee more profits. Getting traffic to your site is only the first step of every business. Once you have a visitor, you need to have a powerful, direct response, sales letter ready to take orders and build leads. Otherwise, all your efforts will go to waste. Read more
Business Acumen – Who’s Next?
Here’s a very deep secret not many Internet experts are willing to share or actually point out without a fee. Part of the reasons to their success is that they were among the first to start it all. If you’ll remember hearing the term “first come, first serve”, it’s the same way online. Read more
Business Acumen – The Head Honcho
Today’s Business Acumen points out who the head honcho is and his significance. Everyone knows that if you want to make big money you gotta be at the top of the chain. Whether it be an owner of a business, a manager, or a sponsor. Only people at the very top could make serious money. Read more
Business Acumen – It’s All About The Bonus
It’s easy to find bonus items that will boost the perceived value of your product, but while it’s easy, you MUST NOT fall into the trap of just grabbing a bunch of products you can get cheap with rights and throw them in.
If you have ten bonus items that have been advertised all over the place and it’s known that they can be bought as a set for next to nothing, and you try to convey they are worth hundreds, not only is there no perceived value in the eye of most readers, but you’ve flushed your credibility down the toilet.
It’s okay to use products that have been around a little while, but only if they are going to hold a high perceived value. But remember, if you have a few products as bonuses like that, there’s a chance many readers of your sales letter could already own all the bonuses, which reduces for them the power of your offer, which in turn will probably lose you the sale.
Possibly the best approach is to seek out some products with low-cost reprint rights that fit in with what you sell, but the key word is SEEK. Don’t go for the things that are already advertised all over the place.
There are some products out there that have not done well because the author has not had a clue how to write a good piece of sales copy or how to promote his or her site. Even if they don’t seem to offer reprint rights – contact them anyway.
Another great idea is to write your own bonus report – that way you have a 100% exclusive.
If you mix something of your own with something that you have rights to and was underexposed and something that might have been around a little, but still holds its value, then you are probably well on your way.
But no matter how you build your sales page, how you construct your bonus items or how you price your product, it needs to convert well. Make sure you’re tracking everything and assess the results to determine what needs to be improved.
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Quick Notes:
1) Your bonus items must have value to be a bonus.
2) Don’t use products you can get a hold of for free as bonuses.
This article was written by Kevin Lam from TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
Business Acumen – LEADS, LEADS, LEADS
First of all, what are leads? Leads are collected information of individuals who are interested in what you have to say and what you have to sell. And there’s only 2 ways to get leads. You either buy them or you gather them yourself.
There are companies out there that can and will sell or lease you leads. You can choose any where from demographic to geographic areas. You can also choose targeted leads that are interested in business ventures or leads from a general interest.
However, the only proven and profitable way of collecting leads is through your own web site. Would you like to know the secrets to how Robert G. Allen made $94,532.44 in 24 hours? This is a secret everyone is willing to empty their wallet for and I am going to give it to you right here, right now for free.
It’s a simple concept but a very complex set-up; so, be prepared.
Prior to launching this 24 hour challenge he spent 10 months collecting leads. He collected over 10,000 responsive, targeted leads who were all people interested in his newsletter, his content, his products and his free reports. And why not? Robert was offering free “Internet Success” tactics.
Here’s one thing people don’t keep in mind about the thousands of dollars made overnight: It took him 10 months to setup and a list of over 10,000 interested subscribers!
He had very powerful incentives and freebies not every normal person could offer. I mean, can you offer to give away seminar tickets that cost $5,000? Can you give away free consultation that you’ve never done in your life? Can you offer products worth $500 or give away that much for a drawing? Of course not.
“What was Allen’s true secret in making $94,532.44 overnight?”
The true secrets behind the scenes of making that much overnight is his huge subscription list and his powerful way of using AIDA.
You would think AIDA has to be laid out all at once and flat on the table to create sales. No. In this case, you can unfold it a little at a time. What I am trying to say is that Allen did not demand action the first time around or even the first 4 times around. He simply enticed them to find out more, grabbed their attention and interest, and then he planted a desire in their hearts. Only in the final email did he call for action.
Your leads will be your most vital source of income – and I will help you collect them.
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Your Takeaway:
1) Collecting leads yourself is the only way to go.
2) Overnight success doesn’t mean it took one night.
This article was written by Kevin Lam from TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
Business Acumen – Customer Service/Loyalty
How many times have you left a store because the customer service was crummy? How many times were you furious when the cashier ignored you or brought you the wrong order… again… and again? How many times were you denied a refund from a business or store?
These are the things that make you not want to come back, right?
So don’t treat YOUR customers that way!
You must treat your customers with respect and show them appreciation.
There was a review written on a marketing expert that claimed to be making over a million dollars and yet he refuses to refund $97 to his unsatisfied customers. How shallow can he be? A millionaire clinging on to a $97 refund?
By respecting your customers and showing them your appreciation they will become loyal customers who will purchase from you again and again. Send them free gifts from time to time and you will have the customer for life.
Wouldn’t you rather have a friend than a stranger to help you in your needs? Befriend them and they will be your support. Betray them and they shall be your worst nemesis.
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Your Take Away:
1) “Treat others as you would want to be treated.”
2) “It is better to have a friend than an enemy.”
This article was written by Kevin Lam from TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.
